January 14, 2009 was the 2nd annual Supima Competition For Emerging Designers runway show in Soho. This event showcases new designers as well as what can be done with a little bit of Supima cotton. The designers went haute couture with it as judging took place in these categories:"Innovation in Knits", "Innovation in Denim and Chambray", and "Innovation in Superfine Shirting" They were provided 10 yards of fabric, a model, and a fitting appointment just before showtime.The big winner was Etsy seller Kimenna creator of a small collection of only cotton pieces she sells online, mostly to European customers.
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